Business Management in the EU and Global Marketing

MGMT 454 Study Abroad in Management
OR
MKTG 454 Study Abroad in Marketing

The global nature of the world economy highlights the importance of business students learning about, and experiencing first hand, the nature of international business. Visits with business institutions, multinational corporations, as well as local host country businesses and cultural landmarks will offer students insight not provided in any other learning environment. Students will also gain cross-cultural experiences that are vital in international business by visiting three European cities during the study abroad portion of this course. This course satisfies the elective course for Management (MGMT 454) or Marketing (MKTG 454) and satisfies the elective for the International Cultural Business Minor.