Christopher Newport University
David Student Union 180
Newport News, VA 23606
(757) 594-8083
StudyAbroad@cnu.edu
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Deadlines
Spring: October 15
Fall: April 1
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Germany

European Marketing and Management

Term To Study: Summer 2020
Application Deadline: Dec 01, 2019
Program Category: Multi-Country
Program Fee: $4,700
Program Countries:

Program Locations:

Germany Munich, Stuttgart
Netherlands Amsterdam
United Kingdom London
Contact Phone: (757) 594-7265
Contact Name: Bob Hasbrouck
Contact Email: rhasbro@cnu.edu
What is Included: Airfare, accommodation, group activities, ground transportation, and international health insurance
What is not Included: Tuition, meals, travel insurance
Documents: 
payment_agreement_-_marketing___
management_summer_2020.pdf
flyer_2020.pdf
mgmt_sample_syllabus_2020.docx
mktg_sample_syllabus_2020.docx
may_2020_sample_itinerary.docx
june_2020_sample_itinerary.docx
Program Description

This course examines key aspects of management and marketing in the European Union (EU). The topics for the marketing course include an analysis of culture, consumer behavior, branding, product positioning and marketing strategy. The management course will explore several of the strategic and operational challenges facing multi-national, European firms and the many facets of the EU business environment including cultural, political, economic, social, technological, legal and environmental or “green” dimensions. Particular emphasis, will be placed on gaining contextual understanding of how marketing and management functions in an international context. The course has an on-line component as well as a travel abroad component.


Course: MGMT 454 or MKTG 454

Quick Facts

Population: 81305856
Capital: Berlin
Per-capita GDP: $ 38400
Size: 357022 km2
Time Zone: (GMT + 01:00 hour) Brussels, Copenhagen, Madrid, Paris

US State Department

Travel Warning: YES
See :
Country Specific Info.


Christopher Newport University Study Abroad Office