*Deadline Extended*

MGMT 495 Course Description:
This course will provide you with a broad understanding and experience of the European business environment. We will explore many facets of the EU including the cultural, political, economic, social, technological, legal and environmental dimensions, as well as some of the strategic and operational challenges facing European firms. The travel portion of the course will provide the opportunity to see and experience the business and social culture in each city we visit and we will be able to participate in several factory tours and visit important landmarks and destinations in the vicinity.


MKTG 495 Course Description:
This course examines key aspects of the global marketing environment. Topics include an analysis of culture, consumer behavior, branding, product positioning, and marketing strategy. Particular emphasis will be placed on gaining a contextual understanding the how marketing and advertising function in an international context. The course has an on-campus component (at CNU) as well as a travel abroad component.