This course examines key aspects of management and marketing in the European Union (EU). The topics for the marketing course include an analysis of culture, consumer behavior, branding, product positioning and marketing strategy. The management course will explore several of the strategic and operational challenges facing multi-national, European firms and the many facets of the EU business environment including cultural, political, economic, social, technological, legal and environmental or “green” dimensions. Particular emphasis, will be placed on gaining contextual understanding of how marketing and management functions in an international context. The course has an on-line component as well as a travel abroad component.


Course: MGMT 454 or MKTG 454


Munich


Amsterdam


London